Travelodge reveals East London target list

Thu 21 March 2013, 6:37 pm

Budget hotel chain Travelodge has revealed a hit-list of East London locations where it is keen to open new branches.

The operator’s wish list stretches from Old Street to Upminster, and from Dagenham to Hainault as part of a London-wide inventory of locations where it wants a new presence.

The news came as Travelodge chief executive Grant Hearn officially opened its £11 million new Bethnal Green hotel, Cambridge Heath Road, built on the site of comedian Lee Hurst’s Backyard Comedy Club and to eventually host a successor venue.

Hearn said that the operator would be bolstering its current roster of 59 hotels in the capital by opening new branches in Hounslow, Vauxhall, and Walthamstow in this year alone, and said the London-wide expansion plans equated to almost 4,000 new jobs and an annual £290 million boost to the local economy. 

“The London hotel market is the strongest in the world and our target location list reflects its growth potential,” he said. “Our research has highlighted that London’s suburbs are the capital’s hot spots for potential growth.

“Many London boroughs have large employment clusters and impressive regeneration proposals yet have an undersupply of hotel rooms.”

Travelodge’s East London wish list includes Dagenham, London Fields, Old Street, Shoreditch/Hoxton, Stoke Newington/Stamford Hill, Gallows Corner, Upminster/Hornchurch, Hainault, Snaresbrook, Woodford/Woodford Green, Canary Wharf, Limehouse, Mile End, Shadwell/Wapping, Spitafields, Whitechapel, Chingford and Leyton.

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